And so is this, the 8th collection, of menswear designer, David Hart.
Inspired by the 1960s rich Kodachrome photography of Le Roy Grannis, in this collection Hart evokes the essence of fun in the sun, the beach, surfboards and sun tans.

With surf music from the 90s mixed by Xavier Ames, one can almost smell the suntan lotion as the models saunter past dressed in bold colors in summer weight fabrics of English mohair, merino wool gauze, mercerized cotton, Irish linen and English silk.